GAP marked the launch of its phenomenal Gap x Harlem’s Fashion Row collection with a dynamic celebration at its 2 Folsom Street headquarters in San Francisco, kicking off the festivities for NBA All-Star Weekend. The event brought together leading figures from fashion, music, and entertainment to spotlight the 16-piece collection, designed in collaboration with A.Potts, BruceGlen, KAPHILL, N’Gai, and Richfresh.
The evening unfolded with an electrifying live dance performance choreographed by Luam, setting the stage for an immersive runway presentation that showcased the diverse styles of the new collection. Adding to the excitement, guests were treated to a surprise performance by Kehlani, while DJ Zyah Belle provided the soundtrack for the night. Attendees also enjoyed exclusive shopping access, custom product activations, and curated refreshments, making for an interactive and engaging experience.
The event drew an impressive list of fashion and entertainment figures, including Mark Breitbard, Gap Brand President & CEO; Zac Posen, Gap Inc. Creative Director & EVP; Brandice Daniel, Harlem’s Fashion Row CEO & Founder; and Fabiola Torres, Gap Brand CMO. Celebrities such as Ashlee Simpson-Ross, Evan Ross, Yvonne Orji, and Miles Brown were also in attendance, along with the designers behind the collection.
With its seamless blend of streetwear and elevated fashion, the Gap x Harlem’s Fashion Row collection celebrates cultural expression and inclusivity—an ethos that aligns perfectly with the energy of NBA All-Star Weekend. The collection is now available at select GAP locations and online, continuing the brand’s commitment to championing diverse voices in fashion.
