Gap and Sushi Club marked Super Bowl weekend in San Francisco with a private dinner event that blended fashion, food, and culture inside Gap’s headquarters on Saturday, February 7. Rooted in Gap’s hometown, the evening doubled as Sushi Club’s Bay Area debut and set the tone for the brands’ first collaboration during Super Bowl LX.
The invite-only dinner centered on a seven-course omakase experience curated by Nobu Matsuhisa, bringing together talent, partners, and cultural figures from across entertainment, sports, and fashion. Beyond the meal, the night leaned into connection and conversation, punctuated by a surprise live performance from Sienna Spiro, who performed her song “Die On This Hill.” Spiro also starred in Gap’s Holiday 2025 campaign, tying the performance back to the brand’s broader creative direction.
The dinner coincides with the launch of a limited Gap x Sushi Club capsule that reworks Gap essentials through Sushi Club’s visual language. The eight-piece collection includes logo tees, hoodies, accessories, and select elevated items, with Gap’s iconic typeface subtly reimagined—most notably through Chef Nobu’s chopsticks forming the letter “A.” The range spans adult sizing XS–XXL, with prices set between $70 and $295.
The collection is available now on Gap.com, followed by exclusive styles on Sushi-Club.com on February 12 at the same time. Select pieces will also be available in-store at Gap’s 2 Folsom location in San Francisco.
Attendees included Gap Inc. leadership, artists, athletes, and cultural figures, underscoring the event’s role as a quiet but intentional meeting point between fashion, sport, and entertainment during Super Bowl weekend.
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