adidas Launches “Show ’Em” Campaign With Ohio State Star Jeremiah Smith

adidas has unveiled a new campaign centered around Ohio State wide receiver Jeremiah Smith, introducing the tagline “Show ’Em” as a reflection of his work ethic and head-down approach.

The campaign opens with a film titled “The Call,” narrated by Smith’s father, Chris Smith. The spot brings Jeremiah back to his Miami Gardens roots, where he trains on the local hills he grew up around.

The film also features current players from Chaminade-Madonna High School, Smith’s alma mater and an adidas partner. Through the session, Smith puts the “Show ’Em” mentality into practice while passing that same mindset down to the next generation of players.

adidas says the campaign will continue to roll out throughout the season, with additional “Show ’Em” storytelling expected around Smith.

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