Jordan Brand Introduces Space Jam 30th Anniversary Collection With “Greatness Is Never Out of Reach” Campaign

Jordan Brand has one of the most inspiration stories in Michael Jordan, who didn't make his high school's varsity basketball team, but went on to become (according to some) the greatest basketball player of all time. Team Jumpman has been championing the idea of excellence for years, but it's taken the 30th anniversary of Space Jam as an opportunity to launch its most expansive reminder yet—one in the form of the "Greatness is Never Out of Reach" campaign.

Understandably, much attention is being paid to the dozens of products featured in the Jordan "Space Jam" 30th Anniversary Collection, but the eponymous imprint has tapped some of the Jordan Brand Family Members to help ensure that the iconic film's milestone celebration goes beyond any single purchasable item. Aaron Judge, Teyana Taylor, Rema, and Azzi Fudd—forces in their respective disciplines—star in the aforementioned "Greatness" campaign, reminding young generations of what's possible if they push beyond their limits.

Photography accompanying the new campaign showcases all four aforementioned stars with extra-long arms—a detail that references MJ's iconic game-winning dunk in Space Jam against the Monstars that serves as a reminder to "stretch for greatness."

Fudd, Judge, Rema, and Taylor have made names for themselves across basketball, baseball, music, and acting, setting examples for their extended communities. Jordan Brand understands everyone has a different dream, so it's prepped handfuls of different Space Jam-inspired product offerings across lifestyle, baseball, training, basketball, and golf for members of the whole family.

Retro footwear styles like the Air Jordan 11 "Space Jam" are among the 30th Anniversary Collection's most-popular items, but a Space Jam x Air Jordan 1 Low Golf Spike also celebrates the film in an authentic, refreshing way. Both the Air Jordan 41 and Jordan Triangle modern hoops models also join the mix, ensuring today's basketball players can dominate the court in good-looking shoes like "His Airness" did 30 years ago.

For those looking to take a break from adding more sneakers to their collections, Jordan Brand has also put together handfuls of Space Jam Jordan Apparel styles. This range includes designs for Men, Women, and Kids, and features a plethora of graphic applications inspired by Bugs Bunny and the Tune Squad; Monstars; and outer space. A special 30th Anniversary Space Jam Jumpman logo appears across these pieces.

"The collection draws from Jordan Brand’s basketball heritage and the visual world of Space Jam, but it isn’t simply a recreation of the past," shared Liv Bolung, Jordan Streetwear Apparel Designer, in an official press release. "We reworked period-inspired materials, graphics and silhouettes into pieces that feel current, with storytelling embedded in every detail."

Additionally, there's the Jordan 6 Rings Space Jam Backpack and Space Jam x Jordan All-Court Basketball, offerings that'll allow fans to rep Space Jam at school or on-the-court.

Caitlin Sargent, Vice President and Chief Marketing Officer at Jordan Brand, said the following about the company's celebratory lineup: "For 30 years, Space Jam has inspired people to dream beyond what seemed possible. Its impact extends far beyond a film, becoming a symbol of imagination, ambition and belief. As we celebrate this moment, we continue to cement ourselves as a heritage brand of youth, remixing our iconic stories of the past and making them relevant for today’s generation. The world changes, but the timeless role of the brand does not — inspiring the next generation to challenge limits, embrace possibility, and discover the greatness that exists within themselves."

Another component to Jordan Brand's 30th Anniversary effort that goes beyond product is Space Jam: Beyond the Jam, a six-part mini-doc YouTube series produced by Jesse Collins Entertainment in association with Warner Horizon Unscripted Television, a Warner Bros. Television Group company.

The series offers fans unprecedented access to the stories behind Space Jam's lasting influence through never-before-heard anecdotes and fresh perspectives from those involved with the making of the film—including Michael Jordan.

Space Jam: Beyond the Jam will be Jordan Brand’s first step to reposition its YouTube platform as "Jordan TV," aimed at connecting with the next generation through premium, long-form storytelling.

Enjoy campaign visuals for Jordan Brand's Space Jam-inspired collection and "Greatness" campaign ahead. Items from the 30th Anniversary Collection begin rolling out via Nike.com/Jordan on Thursday, Nov. 5.

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