Available Now // Air Jordan 1 Elevate High "Black Gum"

Following closely on the heels of the much-anticipated Air Jordan 1 Elevate High "White Gum," Jordan Brand is back with another delectable rendition, dressed in an alluring "Black Gum" colorway. The new pair offers a stark yet stylish contrast to its pristine predecessor, perfectly embodying the balance between elegance and edge that Jordan sneakers are known for.

The "White Gum" iteration was an ode to purity and understatement, but the "Black Gum" version goes for impact and drama. Swapping out the all-white elements for murdered-out components, this alternate colorway creates a bold visual experience. The upper and midsole, blindingly white in the previous version, now appear in a compelling glossy black, embodying a sense of mystery and allure.

Like its "White Gum" counterpart, the "Black Gum" also flaunts a patent leather upper that adds a touch of luxury to the sneaker. This glossy sheen contrasts beautifully with the gum rubber outsole, effectively highlighting the silhouette's iconic design lines. The lustrous black upper and earthy gum sole interplay creates a duality that's hard to ignore, making this pair an instant head-turner.

Yet, despite its bold aesthetics, the Air Jordan 1 Elevate High "Black Gum" maintains the brand's commitment to craftsmanship and quality. Each design element, down to the subtle stitching and logo placements, is executed with the kind of precision that has come to be expected from Jordan Brand.

See for yourself below, and expect to learn more about the Air Jordan 1 Elevate High "Black Gum" release as we edge closer to the end of September.

As always, stay tuned for more updates on our official Twitter account.