Jordan Brand's extended family has grown star-studded recently, boasting partnerships with some of the music industry's brightest talents. From initial collaborations with Eminem in the early 00's, the brand's list of talent has exploded, with Travis Scott and Billie Eilish serving as a stronghold over the next generation of music fans. J Balvin is another. The Colombian singer-songwriter has already made waves with his Air Jordan 1 and Air Jordan 2 collaborations in 2020 and 2022, respectively, and it seems he'll keep things going in sequential order, as he's expected to add his vibrant touch to the next model in line: the J Balvin x Air Jordan 3
Mere days after the leak was announced, J Balvin stepped out at the Miami Grand Prix in the suspected release, giving us a very first look at the artist's latest Air Jordan interpretation. And while it continues his fascination wit vibrant colors, his Air Jordan 3 is by far his most subdued delivery yet.
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The build boasts an OG "White Cement" blocking, complete with light grey elephant print, and thick-cut white leather uppers. But the vintage elements are given a jolt of contemporary flair through striking multi-color gradient finishes to the midsole paintwork and co-branded heel tabs, yellow edging on the leathers, and forefoot hardware.
Stay tuned for further developments.