Jason Crowe Jr., Mizzou-Signee, Joins Jordan Brand on NIL Deal

Lynwood, Calif.'s very own Jason Crowe Jr. is the latest athlete to sign a Name, Image, and Likeness (NIL) deal with Jordan Brand.

Committed to the University of Missouri (Mizzou), the 17-year-old is a 5-star prospect and one of the top recruits from the Class of 2026. The Team USA Basketball representative will also participate in the 2026 Jordan Brand Classic, which takes place in Torrance on Friday, April 17.

Crowe joins a growing roster of NIL athletes, showcasing Jordan Brand's continued commitment to the future of basketball. In February, Michael Jordan's eponymous label opened up the Jordan Brand House in Inglewood, celebrating a city important to M.J.'s legacy on and off-the-court.

Other future basketball superstars forming part of Jordan Brand's NIL roster are Cameron and Cayden Boozer, Kiyan Anthony, and Kiki Rice.

Crowe and dozens of other top high school prospects are sure to put on a show during the next Jordan Brand Classic—all while representing the Jumpman in style.

Stay tuned to see what Crowe does once he joins the Missouri Tigers men's basketball program, and visit Nike.com/Jordan to shop all things "His Airness."

Away from the world of hoops, Nike's 2026 World Cup™ jerseys have quickly won over fans.