Official Images // Jordan Luka 3 "El Matador"

Luka Dončić's prowess on the basketball court has earned him the nickname “El Matador,” a nod to his pre-NBA days in Spain and a moniker that speaks to his graceful yet deadly approach to the game. This theme has beautifully transitioned onto his footwear, with the Jordan Luka 3 being the latest model to embody this motif.

Unlike previous iterations, the Jordan Luka 3 "El Matador" colorway departs from the usual red and gold and introduces a palette that includes hot pink and gold. The design intricately weaves these colors into its composition. On the medial side, hot pink flowers are stitched in gold, symbolizing the flowers traditionally thrown to matadors in recognition of their performance. The same gold accents embellish the heel, tongue, and midfoot's Isoplate structure, enhancing the sneaker's luxe feel.

Furthering the theme, the inner tongue is adorned with a gold and white “El Matador” tag, a subtle but distinct nod to Luka’s alter ego. The rest of the sneaker maintains a clean white base, ensuring that the vibrant details stand out. This colorway not only celebrates Luka’s Spanish connections but also his impactful presence in professional basketball.

Slated for release on October 10th for $130, the Jordan Luka 3 “El Matador” arrives just as the 2024-25 NBA season gears up.