The Jordan Luka 3 "Imaginarium" serves as a vibrant homage to Luka Doncic's early days with the Jordan brand, revisiting an exclusive design from his 2021 season.
This latest signature model draws from the psychedelic patterns featured on the Air Jordan 35 that Doncic wore during his third NBA season, applying that same visual flair to the IsoPlate on the midsole. The result is a dynamic blend of nostalgia and modern design that mirrors Doncic's evolving playstyle.
Aside from the vivid patterns, the Jordan Luka 3 "Imaginarium" incorporates a "South Beach" color palette, with cool teals and hot pinks that provide a fresh, eye-catching look suitable for court or casual wear. Interestingly, the imaginative detailing is toned down in the grade school versions, where the IsoPlate is finished in a stark matte black, giving it a more subdued but equally stylish appearance.
This model is more than just a shoe; it's a narrative continuation of Doncic’s signature line, building on the "Imaginarium" concept first introduced with the Luka 1 in 2022. It reflects the creativity and on-court magic that Doncic is known for, now heading into his seventh NBA season with enhanced skills and a deeper connection to his signature footwear line.
Set to drop on November 5th, the Jordan Luka 3 "Imaginarium" will be available in men's and grade school sizes.