Jordan Brand’s summer basketball campaign, “The One,” officially tipped off in New York City on July 29, with Luka Dončić headlining the multi-city event series.
To begin the journey, Luka appeared at Yankee Stadium alongside fellow Jordan Brand athletes Aaron Judge and Jazz Chisholm for a pre-game celebration. The event marked a key moment for Jordan Brand, uniting basketball, baseball, and culture under one banner.
The following day, Luka headed to Dyckman Park for the NYvsNY Quarter Finals, the central activation for the NYC stop. The tournament showcases top high school talent from across the city, many of whom competed wearing the Jordan Luka 3.
New York serves as the opening chapter for The One Tour, which will continue in Chicago on August 1 and Los Angeles on August 3. The campaign aims to spotlight rising athletes in 1-on-1 competition, with Luka playing a leading role in connecting with the next generation.
More updates from The One Tour are expected in the coming days as Jordan Brand continues its coast-to-coast summer journey.
Make sure to keep your eyes locked onto our official twitter for updates.
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