First Looks // Air Jordan 1 Mid GS "Overbranded"

The Air Jordan 1 Mid "Overbranded" for kids is a vibrant example of Nike's affinity for playful, excessive branding, a trend that has ebbed and flowed over the years but never fully disappeared.

Drawing from the peak of the brand's prowess in 2018 with Nike's "Just Do It" series, this latest iteration revives the overbranded approach, tailored specifically for the younger crowd.

This kids-exclusive sneaker features a foundational color palette of White, Pine Green, and Black, which serves as a neutral canvas for the explosion of branding elements that adorn the shoe. The upper is dynamically detailed with oversized "AIR JORDAN" prints across the mid panels, tactile braille markings, and prominent #23 insignia—a nod to Michael Jordan's iconic jersey number. Adding to the mix, the tongue boasts a collage of Jordan and Jumpman wordmarks in graffiti-style art. At the same time, Super Bowl-inspired Roman numerals decorate the heels, lending a playful twist to the athletic heritage.

Set to release as part of Jordan Brand's Spring 2025 lineup, the Air Jordan 1 Mid "Overbranded" is sure to catch the eye of those who delight in bold expressions of brand identity.