Jordan Brand's "Somos Eternos" Día de Muertos 2025 Collection Releases Oct. 18

Over the last few years, Nike, Inc. has prepped multi-pair collections inspired by the Día de Muertos (Day of the Dead) festivities of Mexico and other Central American countries. This year, it seems the Oregon-based conglomerate's lineup is dubbed "Somos Eternos," which translates from Spanish to mean "We are eternal."

Although the full extent of the collection has yet to be revealed by the brand, Japan's atmos has shared a first official look at the "Somos Eternos" Air Jordan 1 Low retro. The pair is clad in a "Denim Turquoise/Red Stardust/Light Stone/Smoky Blue" color scheme that differs from the yellow and orange found on last year's "Somos Familia" capsule. Nevertheless, the commemorative style features ornate swooshes and collection-specific details on the tongue and insole.

The "We are eternal" messaging is fitting of any Day of the Dead initiative given the belief behind the Nov. 1 holiday. Friends, family, and loved ones remember those who've physically transitioned to another life on Día de Muertos, people whose memory lives on through those still left on Earth. The Air Jordan's shoe box enjoys matte gold Somos Eternos text, and seemingly arrives with a 23-branded candles sticker referencing the source of light set up at altars and gravesites for the day of remembrance.

A Jordan Session clad in a "Monarch/Phantom/Monarch/Dark Smoke Grey" color scheme has surfaced as part of the collection. The pair features similar collection-specific details on the insole and packaging. A matching apparel collection will release alongside all pairs. The lineup will also include an Air Jordan 4 donning a "Soft Pearl/Metallic Gold/Light Bone/Jade Horizon" makeover. The retro deviates from its fellow commemorative styles with its more muted base, but features ornate details and collection-specific elements honoring Día de Muertos.

A newly surfaced video from alivepremiumstoremx has revealed that the "Somos Eternos" Jordan 1 Low and Jordan 4 feature a fade-away upper that unveils a hidden design beneath the surface, adding a unique touch to an already impressive collection.

Pairs of the "Somos Eternos" Collection will release globally via Nike.com on Saturday, Oct. 18. Mexico's El Malilla, Alexis Vega, and Cachirula star in campaign material for the range.

For more sneaker news from the Swoosh empire, check out the LeBron 23 Forever King Collection.