Update 01.31.20 SoleFly has officially unveiled their three-piece footwear collection with Jordan Brand in time for Superbowl LIV in their occupying city of Miami. The pack’s headlining Air Jordan 10 PE will be available at auction on January 31st, with proceeds going to the OverTown Optimist Club, a Miami-based non-profit that supports youth development through sports. Those in the area can find out more info on the release over on the store’s official Twitter account, and you can all enjoy a detailed look at the pair below.
OG Post 01.24.20 // SoFlo’s SoleFly is about to embark on its 10th year of operations, and the long-time Jordan collaborators will be honoring the occasion in the only way they know how: Sneakers. The upcoming SoleFly x Air Jordan 10 is not only celebrating a decade of sneaker dealing by also working in the upcoming Superbowl at the neighboring Hard Rock Stadium — the first time the event has been held in the city for 10 years. You see a theme here?
Naturally, you’d expect a Dolphins/South Florida theme, and that’s exactly what the store will be delivered. University Orange, White, and Black is the listed makeup, but from the teaser video shown below, we can’t quite make out exactly what it will look like. We do know that it will be accompanied by matching White and Orange apparel, and we do know that they will be arriving in February. With the big dance scheduled for Feb. 2nd, we’re tipping that a release will be sooner rather than later.
Take a look at the teaser trailer below, and stay tuned for first looks over on our Twitter feed!
If you’re chasing down more info on retro drops for next year, you can catch our full-rundown of Jordan Releases for 2020 right here.
SoleFly x Air Jordan 2020
Release Date: January 31st, 2020
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