Introducing Jordan Strength Gym Training Equipment

Jordan Brand has announced a new venture that brings Michael Jordan's relentless work ethic to the gym: Jordan Strength.

The project, which lives under the broader Nike Training umbrella, was unveiled at the Athletic Gaines training facility in Beverly Hills with the help of performance coach, Travelle Gaines. Jordan Strength offers a premium line of training equipment that sees the use of the iconic black, red, and cement color palette associated with so many classic Air Jordan designs.

All items in the inaugural Jordan Strength collection—including Jumpman and 23-branded dumbbells, kettlebells, barbells, a soft plyo box, adjustable bench, and a half-rack with integrated storage—releases on Tuesday, Oct. 13.

Every piece has been carefully-considered and engineered for durability and versatility whether utilized in a home gym or at an elite training facility.

Stay tuned for firm Nike.com/Jordan launch details and official product photos.

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