Josh Hart and Beyond Immerse Drop a “Best Friend Koozie”

Josh Hart and Beyond Immerse are celebrating National Friendship Day with a limited-edition drink-and-koozie release made for sharing.

The centerpiece is the “Best Friend Koozie,” a two-can holder designed to carry one Beyond Immerse drink for you and another for your best friend. Priced at $3 in honor of Hart’s jersey number, the koozie is available exclusively through BestFriendAuditions.com while supplies last.

The release is part of Beyond Immerse’s “Best Friend Auditions” campaign, which follows Hart as he searches for someone worthy of receiving the second can he keeps on hand when his usual best friend is unavailable.

The playful campaign brings Hart’s friendship-focused personality to the beverage brand while turning the act of sharing a drink into the centerpiece of the collaboration.

While you are here, make sure to checkout Jalen Brunson's "NY vs. NY" Nike Kobe 5 PE which is dropping on August 4.