September has traditionally been one of the quieter months on the sneaker release calendar. Sitting between the late-summer rush and the holiday season, it has often served as a reset before brands load up for the final quarter. But in 2026, that idea is completely out the window. This September is absolutely loaded, with major collaborations, long-awaited retros, new performance debuts, and a heavy run of lifestyle releases spread across Nike, Jordan Brand, adidas, Crocs, New Balance, Converse, Vans, UGG, and more.
September Starts With a Collab Rush
The month gets off to a wild start, with several major collaborations front-loaded for September 1. adidas Originals leads with its Pokémon 30th Anniversary Collection via select retailers with a wider drop on September 22, while Nike taps into football culture with its NFL x Nike Air Max 90 "Rivalries" collection. adidas also has JENNIE’s Superstar Ballet Pack lined up, while Crocs joins the early-month madness with its Yu-Gi-Oh! collaboration expected, but could be delayed.
For a month that usually eases in, September 2026 is wasting no time.