APB Unveils Fall 2026 Campaign and Teases Upcoming Nike and Jordan Collaborations

James Whitner's APB has unveiled its Fall 2026 campaign, offering a look at the Charlotte retailer's latest apparel collection while also previewing several upcoming projects with Nike and Jordan Brand.

Shot in Charlotte and featuring hometown rapper Reuben Vincent, the campaign continues APB's focus on community-driven storytelling, blending fashion, music, and local culture. Alongside a range of new APB-branded apparel, the imagery provides an early look at a number of footwear collaborations currently in development.

Most notable among them is a patchwork-inspired Nike Dunk Low, showcased in both light and dark colorways. The pairs feature a mix of denim, plaid, and patterned textiles stitched together across the upper, delivering a handcrafted aesthetic that aligns with APB's community-first approach. Co-branded heel tabs and special packaging further suggest a comprehensive collaborative release.

The campaign also reveals an upcoming set of Air Jordan 11 Low dressed in rust pink and a darker colored pair, as well as first looks at collaborative takes on the Nike V5 RNR and Nike ReactX Rejuven8. While details surrounding each project remain limited, the preview indicates that APB's partnership with Nike and Jordan Brand will extend across multiple silhouettes and categories through the coming Fall 2026 season.

Beyond footwear, the campaign serves as the launch point for APB's new Music Series. The initiative begins with APB x Reuben Presents: Reuben & Friends on Juneteenth, further connecting the retailer's product releases with local creative talent and community programming.

While release details for the APB x Nike and Jordan Brand footwear projects have yet to be announced, the Fall 2026 campaign offers the clearest indication yet of what's on the horizon for the Charlotte-based boutique.

Stay tuned for more details on the upcoming APB x Nike Dunk Low, Air Jordan 11 Low, Nike V5 RNR, and Nike ReactX Rejuven8 collaborations as information becomes available.

If you’re looking for more retros from Team Jumpman, bookmark House of Heat°'s dedicated Jordan Release Dates Calendar.