New Balance

New Balance is an American footwear and sports apparel brand that was founded in 1906 in Boston, Massachusetts. Originally called the New Balance Arch Support Company, the brand was created to provide supportive footwear for people with foot problems.

In the early days, New Balance primarily made arch supports and other accessories, but by the 1930s, the company had expanded into manufacturing footwear. New Balance became known for its high-quality athletic shoes and gained a following among serious runners and athletes.

Throughout the 20th century, New Balance continued to grow and innovate, developing new technologies and materials to improve the comfort and performance of its shoes. In the 1970s, the brand introduced the "Trackster," one of the first running shoes to be made with a rippled sole and available in multiple widths.

New Balance has also been committed to domestic manufacturing, with factories in the United States and the United Kingdom. The brand has gained a reputation for producing high-quality, durable shoes that are built to last.

Today, New Balance is a global brand with a wide range of footwear and apparel for athletes and casual wearers alike. The brand has also expanded into lifestyle footwear, collaborating with industry-leading figures, designers, and artists to create limited-edition collections. Despite its growth and success, New Balance remains committed to its founding principles of quality, comfort, and innovation.