Lacoste's "The GOAT" Collection Honors Novak Djokovic with a Logo Switch

Currently competing in the US Open, Novak Djokovic has already cemented himself in the sport of tennis. As such, longtime collaborator, Lacoste, has developed "The GOAT" collection to honor the Serbian superstar's widely-agreed upon "Greatest Of All Time" status.

Comprised of five iconic pieces, the lineup keeps things classic with a white-and-green color scheme. Crocodile logos on the left side of the chest, however, are replaced with a similarly-embroidered goat emblem. The green logo replacement serves as a playful nod to Djokovic's "GOAT" consideration. Lacoste's signature polo and tracksuit jacket, just as a t-shirt, cap, and trousers, don the special branding element at marquee locations.

"Novak Djokovic has been part of the Lacoste family for over eight years," shared Thierry Guibert, CEO of Lacoste, in an official press release. "Together, we have shared an exceptional period, during which he won 12 Grand Slam titles – half of his career total. Beyond the extraordinary player, his tenacity, mindset and values have contributed to elevating and amplifying the brand. Transforming our Crocodile into a GOAT today to pay tribute to him, and unveiling the collection here, where René built his legend, was an obvious choice. This initiative reflects our ability to reinvent our codes while staying true to René Lacoste’s heritage."

The brand's commemorative items are now available at select Lacoste stores and via Lacoste.com.