After a slew of teasers and tantalizers over the last few weeks, Aimé Leon Dore has officially unveiled its Fall/Winter 2019 New Balance campaign, titled “Life In The Balance.” There is, of course, an epic collection of collaborative apparel, but the collection is championed by its two footwear options — a New Balance 990v2 and New Balance 990v5.
The collection calls upon the colors, sights, and sounds of a trip from New York City to the lush forests of upstate New York State — a perfect balance between city and provincial life. Views of the concrete jungle more evident in the v2, which utilizes greys and cool blues popped with vibrant yellow and warms hues of white. Just as you move north along the 684, the v5 gets richer and greener — and calmer — with the silhouette utilizing more greens and blues, along with more simplified color blocking to really mimic the upstate state of mind. Completing the design are small Aimé Leon Dore-branded tags appear beneath the ankle, a subtle reminder of the shoes’ collaborative nature.
Take a look at the campaign shots from the Aimé Leon Dore x New Balance “Life In The Balance” collection below, and find both the New Balance 990v2 and New Balance 990v5 releasing at ALD’s Mulberry St flagship store in NYC on Thursday, November 14 at 11 AM ET, followed by an online release at aimeleondore.com a day later on November 15 at 11 AM ET — a wider NewBalance..com release is yet to be specified.
In related news, NB just re-upped three classic colorways of the 993 that would get Steve Jobs a little hot under the collar 🔥
Aimé Leon Dore x New Balance Collection
In-Store Release Date: November 14th, 2019
Online Release Date: November 15th, 2019