EAT and New Balance Reunite on the 990v5

EAT and New Balance Reunite on the 990v5

DC-based company EAT and New Balance have reunited for the 3rd time..following up from the sell-out 990V3 and 990V4 projects, the natural progression leads the community-centered brand to the 990v5.

EAT (Elevate all of the time) is all about community support. In celebration of their third collaboration, DC’s Beacon House Community Center will be the recipients of Thanksgiving Day turkeys courtesy of EAT, New Balance, and Shoe City — and you can help show your support by purchasing an absolute banger of a sneaker.

CEO and founder of EAT, Malik Jarrett, pictured with his support network of family and friends.



The EAT x New Balance 990v5 features the shoe’s traditional pigskin suede and mesh upper but with a vibrant new array of red, yellow, and blue. The respective colors of the “Elevate All the Time” brand, the company has been a staple in the DMV streetwear scene since its inception in 2016. The bright colorway references the brand’s ethos of avoiding mediocrity and elevating everything they do to the highest level.

Take a peep at the 990V5 EAT in detail below, which will release in mens, grade school, and preschool sizes today, November 22nd, 2019, at YCMC.com. Adult sizing will run you $175. Big Kids will retail at $100 and Lil’ Kids will retail at $80.

EAT x New Balance 990v5

Release Date: November 22, 2019
Price: $175

Where to Buy:
YCMC







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