The CNCPTS x New Balance 1906 ‘Hours and Days’ Collaboration Releases on August 2nd

This August, CNCPTS and New Balance are set to release the 1906 'Hours and Days', a sneaker that beautifully encapsulates the evolution of their collaborative efforts. Drawing inspiration from their 2012 release, the 999 'SEAL', which was influenced by military-grade materials, this new model reinterprets these themes to suit the contemporary demands of self-care, exercise, and mental well-being.

The CNCPTS x New Balance 1906 'Hours and Days' reflects the enduring spirit and dedication akin to that of a Navy SEAL, yet it's tailored for today's diverse lifestyle, emphasizing consistency and dedication across all facets of life. This narrative is captured in the campaign that features two inspiring runners: Robert 'The Raven' Kraft and Tashawn Richards, whose stories of perseverance and clarity enhance the thematic depth of this release.

Robert Kraft, known for his remarkable streak of running eight miles daily on Miami Beach since January 1, 1975, embodies the campaign's ethos of resilience and longevity. His journey of logging over 160,000 miles, enough to circle the globe six times, is not just about physical endurance but a testament to mental fortitude. On the other hand, Tashawn Richards represents the younger generation's approach to running, viewing it as a method to achieve mental clarity and embrace environmental mindfulness.

The shoe itself is a nod to the year New Balance was founded, updated with an upper inspired by early 2000s running shoe designs. It features modern comforts such as the N-ergy shock-absorbing outsole with a Stability Web for enhanced arch support and an ACTEVA LITE midsole paired with ABZORB SBS heel cushioning for unparalleled stability and comfort. These technical elements ensure that the 1906 remains a staple in the running community, providing performance that matches its profound storytelling.

The CNCPTS x New Balance 1906 'Hours and Days' is more than just footwear; it's a narrative piece that encourages wearers to run their way, embodying their personal journeys of consistency and wellness. It is set to launch on Friday, August 2, 2024, at 11 am ET, available exclusively on cncpts.com and the CNCPTS App.

Make sure to keep your eyes locked onto our official twitter for further updates.