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    New Balance Presents Grey Days, A Month-Long Celebration of Its Signature Color

    Written By

    Jovani Hernandez

    Date

    2025.05.01

    The color grey might not be the most attention-grabbing, but it's been doing just that with New Balance's help since the early 1980s.

    Famously employed on the first 990 running shoe, the color aimed to nod to the urban landscapes in which the brand envisioned runners would lace up the premium model. And while some devoted athletes did train in their $100 sneakers, the New Balance 990's craftsmanship, comfort, and reflective accents were also (perhaps more so) appreciated by fashionable non-runners in places like Washington D.C.

    Over the last 43 years, subsequent styles rooted in the 990's heritage have debuted in shades of grey. The hue between black and white has also gone on to form part of other products in the expansive New Balance universe, showcasing just how important it is to the company.

    In recent memory, New Balance has presented Grey Days as a celebration to the iconic color. Special items have dropped and events have taken place to honor the occasion, and this year is no different. Throughout May, the brand will release a total of 32 different footwear and apparel styles—all done in shades of grey. Mainstays like the New Balance 990v6 will be joined be all-new takes on the T500, 2010, 1906L, and other silhouettes. All items will be available via NewBalance.com through the Grey Shop; customers can also enjoy the commemorative Grey Shop pop-up experience at select stores. Launches will take place throughout the month. Continue ahead for everything releasing for Grey Days.

    Storm Reid for New Balance 9060

    Release Date: Thursday, May 1

    Style Code: U9060AGA

    Buy Now on New Balance

    Sainté for New Balance 1000

    Release Date: Thursday, May 1

    Style Code: M1000EGR

    Buy Now on New Balance

    Cameron Brink for New Balance 740

    Release Date: Thursday, May 1

    Style Code: U740GS2

    Buy Now on New Balance

    Storm Reid for New Balance T500

    Release Date: Thursday, May 1

    Style Code: CT500OGA

    Buy Now on New Balance

    Gabby Thomas for New Balance Fresh Foam X 1080v14

    Release Date: Thursday, May 1

    Style Code: W108014G

    Buy Now on New Balance

    Aminé for New Balance Minimus T10

    Release Date: Thursday, May 1

    Style Code: MT10OAB

    Buy Now on New Balance

    New Balance Coco CG2

    Release Date: Thursday, May 1

    Style Code: WCHCOCF2

    Buy Now on New Balance

    New Balance Fresh Foam X Trainer

    Release Date: Thursday, May 1

    Style Code: UTRNWC

    Buy Now on New Balance

    New Balance 2002R

    Release Date: Thursday, May 1

    Style Code: M2002RST

    Buy Now on New Balance

    New Balance 1906R

    Release Date: Thursday, May 1

    Style Code: M1906REE

    Buy Now on New Balance

    New Balance 990v6

    Release Date: Thursday, May 1

    Style Code: M990GL6 (Men's)/W990GL6 (Women's)

    Buy Now on New Balance

    New Balance 550

    Release Date: Thursday, May 1

    Style Code: BB550GWB

    Buy Now on New Balance

    New Balance 530

    Release Date: Thursday, May 1

    Style Code: MR530CK

    Buy Now on New Balance

    New Balance 9060

    Release Date: Thursday, May 1

    Style Code: 9060GRY

    Buy Now on New Balance

    New Balance 327

    Release Date: Thursday, May 1

    Style Code: MS327CGW

    Buy Now on New Balance

    New Balance 574

    Release Date: Thursday, May 1

    Style Code: 574EVG

    Buy Now on New Balance

    New Balance 1906L

    Release Date: Wednesday, May 14

    Style Code: U1906LGR

    Buy Now on New Balance

    Aminé for New Balance 2010

    Release Date: Thursday, May 22

    Style Code: U2010GD

    Buy Now on New Balance

    Gabby Thomas for New Balance 471

    Release Date: Thursday, May 22

    Style Code: U471GR

    Buy Now on New Balance

    Andrew Reynolds for New Balance 933

    Release Date: Monday, May 26

    Style Code: NM933GDY

    Buy Now on New Balance

    New Balance 1300JP

    Release Date: Thursday, May 29

    Style Code: U1300JP

    Buy Now on New Balance
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