The YCMC x New Balance 990v3 is Inspired By the Great Outdoors

Inspired by those who blaze their own trail, the YCMC exclusive New Balance 990v3 is a progressive adaptation of archived outdoor silhouettes through a modern lifestyle lens. Featuring premium construction, the 990v3’s upper is outfitted with premium hairy suede paired with breathable mesh and nubuck overlays rendered in varied shades of green. Built for comfort and style, the v3’s distinctive midsole is outfitted with speckled details along the ENCAP cushioning. Finishes include reflective ‘N’ branding along the sides, signature New Balance branding across the tongue and heel, and ‘990’ embroidery along the lateral heel. Each pair includes four lace options, three color-matched flat cotton laces, and one rope-style lace, offering countless customization.

The YCMC exclusive New Balance 990v3 releases on Thursday, February 2, 2023, at 10 am EST exclusively on YCMC.com and in select Shoe City locations in Maryland, Washington, DC, and Virginia. The shoes will be available in Men’s sizes (7.5-13) for $195.

Alongside the release of the YCMC exclusive New Balance 990v3, a 12-piece collection of exclusive apparel and accessories will also be available. The range includes a New Era 59FIFTY fitted hat, an EPTM track jacket and pants, puffer vests from Reason, and tees from Outrank, Love More, and Auto Reply.

If you’re planning on picking up any of the items on the day, make sure you head to our dedicated New Balance Release Dates Calendar to set yourself a reminder for the drop.

YCMC x New Balance 990v3

Release Date: February 2, 2023

Style Code: M990S03
Retail: $200