Vote Now! Nike’s Air Max “On Air” design polls are now open

Vote Now! Nike’s Air Max “On Air” design polls are now open

International love.

Nike’s “On Air” design program has taken places across three continents, cultivating talents from six of the world’s biggest sneaker-cities. The challenge was set for the creatives to design their own Air Max inspired by its community’s unique cultural fingerprint, as designed by the locals who know it best.

Out of thousands of entries from a workshop series, a judging panel that included Nike designers and city ambassadors from New York City, Paris, London, Seoul, Shanghai, and Tokyo, selected 18 finalists; three from each city. Only six will see their vision undergo the ultimate transformation from a 3D rendering into a real-life shoe. That’s where you come in.

Registered Nike members can vote now for their favorite designs from each city. You’ll have six days to decide, and you’re eligible to vote once per day. Voting officially ends on May 13th at 11:59PM PST. You may vote either through or through the SNKRS app.

Each city’s winning design will be announced on May 14th and will later enter production.


Nike Air Max 95 “Cross Section” by Brett Ginsberg

Ginsberg’s multi-layer design comments on NYC’s pace, density and grit as a medium for unique footwear.

Nike Air Max 95 “BEC” by Kevin Louie

A fan of efficiency and convenience, Louie drew from the ubiquitous bodega culture of the five boroughs – and the dependable 24/7 bacon, egg and cheese sandwich.

Nike Air Max 98 “La Mezcla” by Gabrielle Serrano

Serrano’s entry represents the diverse complexions of NYC that combine race, ethnicity and cultural background, highlighting what makes this city special: its people.


Nike Air Max 270 “London Darwin” by Shamima Ahmed

The design from the 18-year-old London native brings to life the evolution of Brutalist architecture that has shaped her hometown since the 1950s, revealing the unexpected beauty of the city’s infrastructure.

Nike Air Max 97 “London Summer” by Jasmine Lasode

Lasode’s design celebrates love and summer in the city, with a personal memory – a first date spent on Primrose Hill — as her backdrop.

Nike Air Max 98 “Ode To Layou” by Reuben Charters-Bastide

Based on his grandfather’s journey from the Caribbean to the UK aboard the HMT Empire Windrush, Charters-Bastide’s concept marks the undeniable contribution that immigration has made to shape London’s multicultural landscape.


Nike Air Max 90 “Age Of Gold” by Coralie Rabbe

Blending traditional fabric and graffiti-inspired speckled print, Coralie’s design honors the cultural diversity of Paris through references to textiles from Europe, Asia and Africa.

Nike VaporMax Plus “Works In Progress” by Lou Matheron

Photographs of an under-construction Parisian courthouse inspired Matheron’s concept, reimagining the colors and materials from the job site.

Nike Air Max 180 “1.0” by Quentin Sobaszek

A TPU plastic cage, ripstop nylon panels and contrasting Swoosh and Air-Sole units nod to Sobaszek’s vision for the Paris of tomorrow: combining both geometric and digital elements inspired by the city’s architecture.


Nike Air Max 97 “Neon” by Joon Oh Park

Ginsberg’s multi-layer design comments on NYC’s pace, density and grit as a medium for unique footwear.

Nike Air Max 98 “Ulsoo” by Binna Kim

Through the strong contrast of the Air Max 98 silhouette, Kim’s design reflects the tradition and the future of Seoul by way of the upper’s color along with materials from traditional Korean shoes

Nike Air Max 98 “Metro” by Joon Oh Park

Park’s design pulls inspiration from Seoul’s vast underground transit system, referencing its colorful map, metallic railway car frames and safety signs.


Nike Air Max 95 “Cultural City Tokyo!” by WOOD

Evoking Japan’s past and present street culture, WOOD’s concept was partly inspired by the humanoid forms of yokai – spirits and demons of Japanese folklore.

Nike Air Max 1 “Tokyo Maze” by Yuta Takuman

Takuman’s design honors the dizzying urban labyrinth of colorful tube lines that shoot beneath Tokyo. Embossed leather represents the city’s concrete surface, while the red bubble pays homage to the iconic Tokyo Tower.

Nike Air Max 98 “Tokyo In The Air” by Nari Kakuwa

Kakuwa’s ON AIR concept flips the Tokyo skyline upside-down while muted gray tones nod to the structures that dot the city skyline.


Nike Air Max 97 “Kaleidoscope” by Cash Ru

The SH Kaleidoscope reflects Ru’s impression of the clouds floating along Shanghai’s skies: shifting and dissipating to create new forms and shapes.

Nike Air Max 270 “Kung Fu Soul” by Harry Wong

Made to look like kung fu slippers, Wong’s shoes balance the sport’s strong, controlled speed and water-like fluidity.

Nike Air Max 97 “City Of Stars” by James Lin

Lin’s concept illustrates the flickering lights of Shanghai’s skyline, set against a night sky filled with effervescent starlight.

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