Nike Air Max 1 “Madden” Resurfaces at Outlets After Quiet Cancellation

Originally expected to release in August 2024 alongside the Madden 2025 video game, the Nike Air Max 1 “Madden” collaboration with EA Sports never made it to retail shelves. Despite the build-up and reports from House of Heat° and Elden in mid-2024, the launch was quietly shelved without explanation.

However, that hasn’t stopped the pair from making headlines again. First-look imagery of the unreleased design has surfaced, with physical pairs appearing at Nike outlets around the world. The findings suggest that production did go ahead, despite the project never seeing a retail launch.

The Air Max 1 “Madden” was set to follow 2023’s successful Air Max 90 “Play Like Mad” release, marking another chapter in the brand’s partnership with EA Sports. While official details on the design were never formally released, the emergence of these pairs now offers a glimpse at what could have been.

Stay tuned for more updates as more pairs are likely to surface in the wild.