Tyler Gregory Okonma—best known across the world as Tyler, The Creator—hasn't made a name for himself as a football fan, but he has a multi-item collaboration with one of the sport's biggest clubs: Spain's FC Barcelona.
The project has been unveiled by Nike Football and Spotify ahead of "El clásico del fútbol español," the match between Barça and historic rivals Real Madrid. As has been the case with artists like Rosalía, Drake, and the Rolling Stones, Tyler, The Creator has been invited by Spotify—FC Barcelona's main sponsor—to take over the club's Home jersey for the aforementioned match, which takes place on Oct. 25.
The California-native has decided to replace traditional Spotify branding on the center of Barcelona's 26/27 Home jersey with large golden "GOLF" text, nodding to his Golf Wang brand.
Tyler, The Creator's takeover of Barça's Home shirt by Nike is accompanied by an off-pitch collection that blends the Catalan club's identity with brightly-colored, retro-inspired designs.
Eleven different pieces make up the Nike x FC Barcelona x GOLF WANG (GOLF) Collection, with standout pieces including a varsity jacket and vintage football jersey.
All items will land on Nike.com soon, according to the brand, but are now available at (The) Creator’s Agora, select Nike retail locations, Barça Stores and the Club’s official e-commerce platform, as well as golfwang.com and GOLF stores in Los Angeles, New York, Tokyo, Sydney, and London.
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As aforementioned, the 11-piece range is now available at (The) Creator’s Agora, a transformed version of Carrer de Boters, 4, in the heart of Barcelona’s Gothic Quarter, dedicated to Tyler, The Creator’s creative universe, local talent, and the city’s football culture.
From Oct. 15–25, visitors will be able to enjoy a list of activities and experiences exploring the relationship between football and creativity across multiple disciplines. Daniel2000 (Daniel Dalfó), a multidisciplinary artist based in Barcelona, leads creative direction for the project.
(The) Creator’s Agora will be open Monday to Saturday from 11 a.m. to 9 p.m., and Sundays from 12 p.m. to 8 p.m.
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