Nike Ja 4 By You Customization Is Available Now

Ja Morant's fourth Nike Basketball signature sneaker—the aptly-named Ja 4—is now part of the Nike By You customization program.

Once famously known as NikeiD, Nike By You offers consumers the chance to personalize select footwear with color-blocking, material, and graphics options that aren't available for retail otherwise. Morant's past hoops models have been part of the By You program, but what's interesting about the Nike Ja 4 joining the platform is that the shoe has done so so early in its lifecycle.

The Nike By You Builder for the latest Nike Basketball sneaker delivers a combination of two-tone and printed upper treatments. Left and right shoes are available in mismatched fashion, opening the doors to some eye-catching looks. Swooshes, top eyelets, and branding on the tongue are also offered in chrome or solid finishes, as is the A frame on the lateral side.

Underfoot, the outsole can be customized with a marbled makeover, bringing an elegant touch to a performance hoops shoe.

Head over to Nike.com right now to create your own Ja 4 colorway. By You pairs are priced at $160, up $20 from standard pairs' $140 MSRP.

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