Nike Basketball continues its tradition of honoring Kay Yow, the legendary women's basketball coach and breast cancer awareness advocate, with a special "Think Pink" Player Exclusive (PE) for its college basketball partners. Marked by the Y-shaped ribbon, these annual tributes have become a staple in Nike’s lineup, previously appearing on Kevin Durant’s Aunt Pearl series and other signature models.
For 2025, Nike has chosen the Kobe 9 EM—the Engineered Mesh version of the Kobe 9, set to make its long-awaited retail return later this fall. The "Think Pink" PE comes dressed in a vibrant pink color scheme, incorporating multiple shades to create a striking visual tribute to the cause. The Y-shaped ribbon is prominently displayed on the heel, reinforcing the sneaker’s connection to breast cancer awareness and Kay Yow’s enduring legacy.
Though this Kobe 9 EM "Think Pink" PE will remain exclusive to Nike’s college basketball partners, its unveiling adds more fuel to the excitement surrounding the Kobe 9’s 2025 comeback.
In other news from the brand, the Air Jordan 12 'Flu Game' returns in March.
