The University of Miami is officially heading back to Nike.
According to Barry Jackson of the Miami Herald, the Hurricanes are set to return to the Swoosh on a reported 10-year deal worth more than $200 million. Nike and Miami have now confirmed the partnership, which officially begins in July 2027.
From there, the reunion goes well beyond uniforms. Nike will outfit Miami’s teams with footwear, apparel and new uniforms, while also developing elevated retail offerings for Hurricanes fans. The brand is also planning premium heritage collections that will reference the eras and moments that helped shape Miami athletics.
Miami will also join Nike’s Blue Ribbon Elite program, bringing the school into the brand’s growing NIL initiative. Nike will work with the university to establish its first Blue Ribbon Elite class, giving Hurricanes student-athletes access to seasonal product, product insight sessions, storytelling opportunities and other Nike-led experiences.
Athletes at Miami will also gain access to resources through the Nike Sport Research Lab, where Nike develops and tests performance products across a wide range of training conditions.
The reunion carries plenty of history. Miami originally partnered with Nike in 1987, becoming the first university to unify all of its athletic programs under a single apparel brand. The move helped establish a model that would become increasingly common across college athletics.
Miami also enjoyed some of its biggest athletic moments wearing the Swoosh. The Hurricanes won four of their five football national championships during the original Nike partnership — in 1987, 1989, 1991 and 2001 — along with baseball titles in 1999 and 2001 and the school’s 1988 men’s crew championship.
Nike’s return to Miami officially begins in July 2027, putting the Swoosh back across Hurricanes athletics after the school’s run with adidas.
Stay tuned to our official Twitter for more details as they come. Expect an announcement by Nike soon.
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