Nike Air Diamond Turf "Must Be The Money" Releases September 2025

Deion Sanders’ legacy extends far beyond the football field and baseball diamond. Known as “Prime Time,” he remains one of the few athletes to excel in two professional sports simultaneously. But fewer remember his brief foray into music, releasing his debut rap album Prime Time in 1994 under MC Hammer’s Bust It Records. Its lead single, Must Be the Money, even earned rotation on MTV, BET, and VH1, fusing Sanders’ athletic stardom with hip-hop flair.

Nike is now tying that chapter of his career back into sneakers with the upcoming Nike Air Diamond Turf “Must Be The Money.” The pair reworks Deion’s iconic cross-training silhouette with details inspired by the flashy energy of his rap persona. The shoe features a clean white leather upper with light blue accents and gold branding that nods to Sanders’ showmanship. The midfoot strap comes stamped with a sky-blue Swoosh, while the tongue branding highlights his “24” jersey number alongside regal dollar sign motifs, a direct nod to the single’s title.

Underfoot, the design opts for a cream outsole paired with black and blue hits for balance, while interchangeable black and white laces let wearers switch up the look. Premium touches like tumbled leather and layered mesh inserts enhance durability and add texture, ensuring this edition feels like both a throwback and a modern refresh.

The Nike Air Diamond Turf “Must Be The Money” not only honors Sanders’ dominance across sports but also highlights his flair for entertainment. Expect pairs to arrive later this year at select Nike Sportswear retailers and Nike.com.

If you're looking for more upcoming releases from the Swoosh, you can check out our dedicated Nike Release Dates Calendar here.