Nike's First Physical .Swoosh Sneaker Releases October 20

Nike's penchant for innovation meets digital culture in the forthcoming Air Force 1 Low "TINAJ" (This Is Not A Jpeg) — its maiden physical .Swoosh offering.

This Air Force 1 Low rendition embraces minimalism with a dual-tone approach: a pristine white toe box juxtaposed against contrasting black quarter panels and heel counter. However, the spotlight stealer is undoubtedly the revamped branding. Gone is the traditional Swoosh we've come to recognize; in its stead, the fresh .Swoosh insignia graces both the tongue tag and dubrae.

Elevating the uniqueness quotient, intricate embroidery wraps around the heel counter, proudly encasing the .Swoosh motif. Accompanying this is a playful nod to our digital age with the phrase “this is not a JPEG.” Rounding off the design is a classic white midsole, paired harmoniously with an icy translucent outsole.

This fusion of tradition and digital artistry drops on October 20th at a retail price of $120 — but only via Exclusive Access to dotSWOOSH members who've already scooped up a digital OF1 Box firsthand.