Nike has always been at the forefront of blending culture with fashion, and their continuous dedication to the Latino community is a testament to that. Their recent endeavors have seen a blend of commitment at the executive level and on the creative front, harmonizing both worlds with flair. The Día de Muertos, the cherished early-November tradition, commemorating those who have passed on, is once again vibrantly embraced by the brand for 2023.
While the Day of the Dead is predominantly Mexican, its essence resonates across several Spanish-speaking regions. From November 1st to 2nd, homes come alive with colorful ofrendas - altars set up to honor the departed. These altars, radiating with the warmth of candles, Pan de Muerto, and flowers, sometimes also feature personal mementos - a touch of the personal in the midst of the universal.
Nike’s upcoming Air Max 1 "Familia" is a kaleidoscope, capturing this sentiment. It holds onto the sand-colored base at its core, but what unfolds on top is a fiesta of colors. Brilliant shades of pink, yellow, green, and orange splash across the canvas, mimicking the vibrancy of the festival. More than just color, the design intricately weaves in elements from the Día de Muertos – the delicate patterns of papel picado on the toe box and the mouth-watering likeness of pan dulce in the form of concha-inspired swooshes. This isn’t just a sneaker; it’s a canvas telling a cultural tale.
Yet, the shoe isn't just about vibrancy; it's about identity. The base remains free of thematic imagery, but the subtleties are where the story lies. "Familia" adorns the tongue labels of the right shoe and the sock liners, emphasizing the familial core of the celebration.
As we await the formal announcement, enjoy an official look at pair below, and look for these special-edition kicks to hit select stockists and Nike.com on September 28, right in time for Día de Muertos.