First Looks // Nike Air Max 1 "Hangul Day" (2023)

In a continued nod to Korean culture and heritage, Nike is expanding its Hangul Day 2023 collection with a limited-edition Air Max 1, hot on the heels of its already-anticipated Air Force 1 Low. Last year's Hangul Day Air Max 1 adopted a "No Bubble" aesthetic, focusing on earthy, understated tones. This year, while retaining a similar subdued color scheme, the Air Max 1 brings back its iconic visible Air unit and elevates the design with an array of premium materials.

The silhouette features shaggy tan suede overlays, striking a natural balance with clean white mesh uppers. Creamy midsoles house the reintroduced Air bubble, offering comfort and aesthetic appeal. A new addition to this year's iteration is a mini Swoosh on the toe, creating a visually appealing balance with the larger Swoosh along the side. The branding at the heel and insole echoes the same special designs found on the Hangul Day Air Force 1 Low, adding a cultural touch to both pairs in the collection. Rounding off the package is a unique hangtag, further cementing the shoe's commemorative status.

Much like the Air Force 1 Low, this Air Max 1 is rich in details that pay homage to Korean culture. Its earthy tones echo the seasonal hues celebrated in last year's release, but this time, Nike ups the ante by including touches that resonate with the brand's heritage and the significance of Hangul Day.

Set to be released ahead of Korea's national day on October 9th, the Air Max 1 "Hangul Day" 2023 is not merely a sneaker; it's a celebration of culture, tradition, and the fine craftsmanship that Nike continues to offer.

Enjoy a first and official look at the pair below, and expect to hear more details soon.