For its 35th anniversary in 2023, the Air Max 1 is set to make a significant impact with a plethora of releases, new and old. From OG remasters and imaginative designs influenced by vinyl toys, Nike has ensured that Tinker Hatfield’s groundbreaking sneaker will have a remarkable year. Among the latest additions to the extensive lineup is a playful kids-exclusive colorway, titled “The Bay,” which draws inspiration from the West Coast of America, also known as the “Nike Coast,” according to the brand themselves.
Everywhere you look on the upper, you’ll find a new textile, from canvas to suede, to smooth and tumbled leather — it even comes fitted with plush fur across the vamp and on the tongue. All of that arrives in unblemished white (and undyed suede) with midsoles and laces to match. The lateral wall features a decorative red-feathered Swoosh, that, with the gum rubber outsoles underfoot, provides the pair’s only exterior color contrast. Insoles arrive with special Californian graphics, with tongue tags reading “The Bay” and removable roadsign “Nike Coast” pendants completing the design.
Grab an updated, official look at the Nike Air Max 1 “The Bay” below, and look for these to land at select Swoosh stockists and Nike.com on June 7th in both adults and kids sizing.
If you plan on picking up a pair on the day, head back to the top of the article to set yourself a calendar reminder for the release.