Not everything that Travis Scott touches turns to gold, it seems — at least for the Nike Air Max 270 React ENG. The overzealous arrangement never took off as well as Nike had hoped post-La Flame, undoubtedly lost in the mainstream sea of Dunks, Air Maxes, and Jordan 1s, but it has still been delivering low-key bangers in the background. This next-up “Hyper Crimson” can’t be considered “low-key” thanks to its eye-popping use of charcoal black and vibrant orange-red in a simple split upper/lower blocking. Up top is a tonal arrangement of not-quite pure black, complete with 3M accents across the waves and branding hits, whilst underfoot is an all-out assault of the titular Hyper Crimson.
Simplistic yet so effective, the Nike Air Max 270 React ENG “Hyper Crimson” is expected to arrive at select Swoosh stockists and Nike.com in the coming weeks, so take a look at the pair here below and be sure to keep your eyes locked on our official Twitter account for further updates.
Elsewhere in the Nike Air Max family, the “Laser Blue” AM95 has just arrived in stores.
Nike Air Max 270 React ENG
Style Code: CZ1759-002
Release Date: TBA
Price: $180