Nike Brings Total 90-Inspired Branding to an Air Max 95 Duo

The Nike Air Max 95's 30th anniversary celebration continues to reference popular and niche touch-points of the iconic design. The latest nods to the sneaker's connection with football, specifically the brand's Total 90 series from the early-to-mid-2000s.

A first-look at the unreleased project was uploaded to social media in early September, teasing an eventual launch of the commemorative Air Max. Most of the silhouette is overtaken by different shades of black or silver, allowing for reflective panels and branding elements to deliver contrast. Accents throughout Sergio Lozano's design enjoy yellow flair or black touches (depending on the style), while a T90-reminiscent circled 95 emblems appear on the top-of-the-tongue and medial heel. The pair-specific logo plays with the Air Max 95 and Total 90 names while harkening back to a golden era of "the beautiful game."

Prior to Nike Football launching its Total 90 franchise in 2004, one of the sport's most visible connections to the Air Max line arrived in 2002 by way of Brazil's National Football Team. Ronaldinho, Ronaldo, and other Swoosh-backed players exclusively wore the AM95 in its original "Neon Yellow" color scheme (which had been reissued a year earlier) as they made their way to a FIFA World Cup™ trophy.

Brazil's on-pitch dominance and off-pitch aura captivated fans everywhere. Countless youth made it a mission to replicate the team's joga bonito ("play beautiful") style, which led to sales of Brazil jerseys, Dri-FIT gear, Mercurial boots, and the Air Max 95.

T90 arrived two years later, but the link between the Air-cushioned sneaker and football had already been established, making it and other Air Max offerings mainstays in wardrobes of European and South American youth once the new franchise launched.

Stay tuned for firm Nike.com release details of the Air Max 95 duo. Official photos of the project in Big Kids' sizing has been added ahead.

For more football-related news, check out House of Heat°'s coverage of the 2026 FIFA World Cup™ tournament.