Nike has another thrilling throwback in the works, dusting off the blueprints from one of its iconic turn-of-the-century creations, the Air Sunder Max.
This nostalgic resurgence, however, comes with a fresh twist in nomenclature, rebranding the model as the Air Max SNDR for its Fall 2024 return.
Initially unleashed in 1999, the Air Sunder Max hasn't seen a store shelf since its debut, making this move a first in the shoe's history. It briefly recaptured public attention with a high-fashion touch in the COMME des GARÇONS HOMME PLUS Spring/Summer 2022 collection. Yet, Rei Kawakubo's interpretation, characterized by minimalist black and white tones and stripped of its distinctive reflective TPR pods, catered to a luxury aesthetic, leaving purists hankering for the original masterpiece.
Addressing this gap, the Air Max SNDR is poised to fill the void left by its previous high-fashion iteration. Part of an overarching homage to Nike's esteemed 'Air' lineage, the SNDR will grace shelves in both its original colorways and new palettes. Notably, the inaugural “Deep Ocean/Gold/Deep Yellow” blend will spearhead the return, providing long-time fans with a taste of authenticity they've craved.
During the recent SNKRS Showcase, it was underscored that the revival wasn't just a nod to the past but a meticulous reconstruction of it. The team responsible for the Air Max SNDR’s return painstakingly replicated the model's first iteration, down to the most minute detail, promising an experience that mirrors the first release 25 years prior.
As anticipation builds, eyes are now set on the official release specifics. Although Nike has kept a lid on the pricing details, expectations are set around a $180 price point for the Air Max SNDR, aligning with current market trends for retros.
This reissue isn't just a trip down memory lane; it's a testament to timeless design and enduring performance that stands resilient against the ebb and flow of fashion trends.
Stay tuned to our social channels for further updates over the months to come.