Iconic sneaker moments in film have a way of cementing footwear in pop culture history, with certain designs achieving legendary status through their cinematic appearances. From the Air Jordan 4's memorable cameo in Spike Lee's "Do The Right Thing" to the futuristic Nike Mags Marty McFly laced up in "Back To The Future II," and of course, the classic Nike Cortez on Forrest Gump's feet in the eponymous film—these moments are more than just product placements; they're cultural landmarks. Among these, Tom Hanks’ portrayal of Forrest Gump, the accidental hero who unwittingly influences several historical events, immortalized the Nike Cortez, weaving it into the very fabric of modern pop culture.
In the film, the Cortez becomes a symbol of Forrest's journey, a gift from his childhood friend Jenny that he wears on his impromptu cross-country run, touching both the Atlantic and Pacific oceans. This run, sparked by heartache, becomes an epic trek that captivates the nation, highlighting the enduring appeal and versatility of the Cortez. Originally designed by Nike co-founder Bill Bowerman as the brand’s inaugural track shoe, the Cortez transcended its athletic origins to become a street fashion staple in Los Angeles, admired for its sleek design and affordability.
Nike has managed to maintain the Cortez's accessibility, keeping its iconic white/red/royal colorway within reach at a $90 price point. This specific version, closely associated with Forrest Gump, is returning this summer for the first time since its last release in 2015 and a true-to-original reissue in 2016 as part of the silhouette’s reintroduction.
We've got official images of this summer's release, so take a closer look below. Stay tuned, and we'll keep you updated on when you can "run, Forrest, run" to grab a pair of these iconic sneakers which is penciled in for Nike.com on October 1st, 2024 in a women's-exclusive leather release.
Keep your eyes glued to our official Twitter account for further updates.