Nike has reportedly surprised a select group of fans by sending out "INSTANT GOT’EM" golden tickets to random individuals this week. According to reports, the surprise rewards were delivered to recipients who received emails notifying them they had been selected, followed by physical tickets arriving shortly after.
The selection process appears to have been tied to social media activity, with recipients chosen based on their engagement and presence across platforms. While details around the criteria remain limited, the move highlights how closely Nike and the SNKRS team monitor conversations and community interactions online.
Known for its active presence across social platforms, Nike continues to listen closely to its community and engage with fans who are passionate about the brand. The golden ticket surprise serves as a reminder that participation, conversation, and passion for sneaker culture can sometimes lead to unexpected rewards. The Golden Ticket can be used on one Nike/SNKRS launch style from 1/19/2026 to 3/28/2026.
As of now, Nike has not released official details regarding future ticket drops, but the activation reinforces SNKRS’ ongoing effort to connect directly with its community in creative and unexpected ways.
For more on Nike SNKRS, the Levi's Air Jordan 3 collection is expected to launch in February. You can also checkout the latest SNKRS drops here.
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