
Despite his off-court troubles, Nike continues to unveil new colorways of the Nike Ja 1, the first signature shoe of Ja Morant.
For its next, the upper features a majority cover of blush-beige "Guava Ice", a hue that leans into a warm pink spectrum rather than an earthy tan. This understated hue is a perfect canvas for the more vivid colors that embellish the sneaker. Heel wraps in a bold and rich purple bring an unexpected pop of color and a regal touch to the shoe's design, echoing Morant's royalty-like dominance on the court.
Complementing the blush-beige upper, pastel pink Swooshes create a soft yet eye-catching contrast. This gentle shade is echoed yet amplified in the branding at the shoe's rear, reinforcing the sneaker's feminine undertones and resonating with Morant's vibrant off-court style.
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Balancing the shoe's innovative color scheme, classic white midsoles provide the expected bounce and cushioning for performance, while black liners and outsoles lend a traditional finish to the design, grounding the bold colorway with a touch of the classic.
See for yourself below, and expect this new colorway of the Nike Ja 1 hit select retailers and Nike.com on November 16, 2023.















