The Nike Ja 1 Surfaces in "Soft Pink"

The partnership between NBA sensation Ja Morant and Nike continues to strengthen, revealing yet another enticing variant of the Nike Ja 1. As the anticipation mounts for the 2023-24 NBA season, this dynamic duo has dropped visuals of a serene “Soft Pink” rendition, offering fans a hint of summer nostalgia as the year transitions into its colder months.

Distinguishing this pair is the “12:AM” inscription encircling the heel, a testament to Morant's relentless hustle and dedication to mastering his craft even in the silent hours of the night. The sneaker's textile and leather fusion on its upper dons the delicate "Soft Pink", which beautifully contrasts with the “Diffused Blue” highlights, reminiscent of the colors of Morant’s beloved Memphis Grizzlies.

But it's not just about aesthetics; even the sole speaks volumes. Adorning the underbelly is a captivating light blue shade, complemented by a semi-translucent, icy grip that provides functionality and adds a touch of flair.

See for yourself below, and expect this new Nike Ja 1 "Soft Pink" to hit select retailers and Nike.com on October 13th.

In other Nike Basketball news, detailed looks at the Kobe 4 "Black Mamba" have landed.