Nike Announces A’ja Wilsons "A'One" Signature Sneaker
Nike has officially announced the introduction of the A'ja Wilson 1, marking a significant milestone for the WNBA star as she joins the ranks of Nike’s signature athletes. A’ja Wilson, celebrated for her stellar performance on the court and her influential presence off it, has collaborated closely with Nike’s team of innovation, product, and design experts to create a collection that embodies her distinctive style, impressive athleticism, and unapologetic authenticity.
After more than a year of collaboration, the result is the Nike A'ja Wilson 1, a sneaker designed to meet the rigorous demands of professional basketball while showcasing Wilson's unique fashion sense. "It’s been incredible working with Nike toward a dream of having my collection, and it really is an honor to take this next step and become a Nike signature athlete,” says Wilson. Her input was crucial throughout the design process, influencing everything from the performance features to the aesthetics of the sneaker.
The lead footwear designer, Ben Nethongkome, shared insights into the collaborative process, noting Wilson's natural leadership and her ability to articulate her vision for a sneaker that was both high-performing and stylish. “The experience working with A’ja on her collection reflects who she is on the court and in the locker room," he remarks. "She’s a natural leader."
Wilson's main requirements were that the shoe be lightweight and comfortable, suitable for long hours on the basketball court, yet fashionable enough for everyday wear. "My biggest asks were that the shoe was light and comfortable for all the hours I spend on the court, and that it also looks really good," Wilson explains. The versatility of the Nike A'ja Wilson 1 makes it ideal for both athletic performance and casual, everyday activities.
In joining the prestigious lineup of Nike’s women signature athletes, Wilson positions herself among sports giants like Serena Williams, Megan Rapinoe, Naomi Osaka, and Sabrina Ionescu. With her signature shoe, Wilson aims to inspire and empower young girls and women to pursue their dreams with confidence and determination. "I hope when girls wear this shoe, they believe in themselves,” she states. “I want them to feel powerful and understand that nobody can stop them from their dreams."
The Nike A'ja Wilson 1 will be available in women’s, men’s, and kids’ sizing, ensuring that her influence reaches a wide audience. The collection is set to release globally in 2025 on nike.com, SNKRS, and select retailers, promising to be a pivotal addition to Nike’s offerings.
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Initially reported by Nike Depaula/x. Nike News Room Release.