SNKRS Maps Brings Retail Partners to Your Fingertips

Nike is expanding the SNKRS experience with the introduction of SNKRS Maps, a new in-app feature designed to bring users closer to the retail partners that shape sneaker culture in their city. The tool offers a location-based map that highlights sneaker shops, boutiques, and authorized Nike partners, while also providing direct access to each store’s contact details, social channels, and address.

The feature blends digital convenience with physical retail discovery, encouraging sneaker fans to explore their local neighborhoods. By sharing their location, users can see nearby sneaker destinations ranging from long-established boutiques to newer community-focused shops. Once a store is selected on the map, the app provides a streamlined information hub that includes store hours, phone numbers, and social media links—bridging the gap between online browsing and in-person connection.

The design of SNKRS Maps is meant to strengthen community ties around sneakers. Beyond simply listing retailers, the tool creates a clear pathway to events, launches, and brand activations happening at those locations. It positions sneaker stores as cultural landmarks and meeting points, reinforcing their role in driving energy and storytelling around Nike’s releases.

From a broader perspective, SNKRS Maps represents another step in Nike’s ongoing effort to evolve SNKRS from a purchase platform into a more holistic cultural ecosystem. By turning the app into a digital directory for physical spaces, Nike ensures that its retail partners remain central in the consumer journey—even in an era where online releases dominate.

With the feature already surfacing on user devices, Nike is expected to continue rolling out SNKRS Maps across more markets. For sneaker fans, it offers a new way to stay connected, discover new shops, and strengthen ties within the local sneaker scene—all from within the SNKRS app.

Make sure to update your app now to see the feature.

For more on the Swoosh, the Air Jordan 5 "Tokyo" will be releasing via SNKRS US on Sept. 27.