The Nike LeBron NXXT Gen “What The” Drops January 5th

The synergy between past and present is a nuanced art. Sometimes, it's about drawing from history, other times, it's about advancing into the future. In the world of sneakers, few merges stand out as perfectly as Nike's recent venture with the LeBron NXXT Gen x Air Zoom Generation crossover.

On October 29th, Nike, in its quintessential celebratory fashion, marked the 20th Anniversary of LeBron James' entrance into the NBA with a special edition of the LeBron NXXT Gen. But this wasn’t just any iteration. This shoe was a masterful blend, harmoniously infusing the DNA of LeBron’s very first shoe, the Air Zoom Generation, into the modern NXXT Gen silhouette. What was first thought to be a standalone design, the Zoom Gen overhaul will make its way to retail, albeit in a vastly different style.

First impressions of this iteration reveal a wild palette. The "What The" styling, known for its mishmash of color and material choices, takes a different approach. Instead of a curated array of iconic hues from previous models, Nike opts for a dazzling and seemingly spontaneous mix of colors. This might be surprising for some, but it captures the essence of the unpredictable energy that LeBron himself brings to the court.

Though the release window remains a bit ambiguous, speculations suggest that fans won’t have to wait too long; pairs will be available from Nike.com starting January 5, 2023.

Until then, enjoy a detailed look at the pair below.