It's officially Travis Scott season.
Ahead of his recent Coachella performance, the Houston-native issued out a warning to other musical acts: "YALL GOT TILL APRIL CAUSE IM COMING."
Although the month is already here, the post to social media indicates a concerted effort by La Flame to take over the mainstream zeitgeist with not only music, but his Nike, Inc. collaborations, Cactus Jack imprint, and more. Catalán news outlet, ARA, shared news of one such way Scott is looking to dominate pop culture again: Featuring on FC Barcelona's Home shirt in its matchup against Real Madrid on May 11.
The move is the latest in an initiative by club sponsor Spotify to replace its own logo with popular artists' on the Spanish football franchise's Home shirt. Other featured acts have included Coldplay, The Rolling Stones, Drake's OVO Sound, and Rosalía's Motomami.
Footy Headlines spread the news across the English-speaking world, providing a speculative mock-up of the Travis Scott x FC Barcelona Home Kit in the process. It's anticipated that the shirt Lamine Yamal and company will wear in the next edition of El Clàsico will feature the vertical Cactus Jack logo that's appeared on several Air Jordan projects.
It is extremely likely that Scott's football collaboration will quickly sell out upon release. His linkup with Barça isn't his first time launching product inspired by the beautiful game. Previously, he released Utopia-associated apparel reminiscent of Brazil and Argentina's National Team jerseys.
Stay tuned for firm details about the next Spotify-highlighted artist, and shop the UEFA Champions League Quarter-Finals while you wait.
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