Burna Boy Joins On as Clubhouse President

Celebrity endorsement deals with sportswear brands are nothing new, and yet, Burna Boy's signing with On feels special.

The Nigeria-born musician was just announced as the Swiss company's Clubhouse President. Although specific details about the partnership have yet to be revealed, it seems the Afrobeats artist will curate music and visuals for a number of On's marketing campaigns and initiatives.

"For me, everything I do comes from the same place — music, sport, community, and culture. It’s all connected," shared Burna Boy in an official statement. "On gets that. Our partnership is about shaking things up and creating new energy in the world of sports."

Burna Boy's deal follows news of Rosalía becoming New Balance's Global Ambassador and SZA joining Vans as Artistic Director.

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