Pokémon x Billionaire Boys Club Celebrate 30 Years With New Collection

Pokémon and Billionaire Boys Club are linking back up for a new collection celebrating Pokémon’s 30th anniversary.

The capsule leans heavily into first-generation nostalgia, pairing BBC’s familiar streetwear graphics with characters including Pikachu, Mewtwo, Charizard, Jigglypuff, Eevee, Togepi and the Squirtle Squad. It follows the two brands’ previous collaboration from 2022, which also pulled from classic Pokémon artwork.

Apparel spans graphic T-shirts, hoodies, zip-ups, pants, a striped rugby shirt and a varsity jacket, with several pieces mixing Pokémon artwork with Billionaire Boys Club’s astronaut and arch-logo branding. The varsity jacket stands out with Pikachu graphics across the sleeves and back, while Mewtwo, Charizard and Squirtle receive dedicated designs elsewhere in the collection.

The collection also stretches beyond apparel. First looks reveal Pokémon-themed rugs featuring Mewtwo and Jigglypuff, along with accessories including an Ash-inspired red-and-white cap keychain. The collection’s overall direction pulls directly from the early Pokémon anime and original-era character art.

The release arrives as Pokémon continues its yearlong 30th anniversary celebration, which has included commemorative merchandise, events and special product launches throughout 2026.

Ahead of the wider Pokémon x Billionaire Boys Club release on November 13, three pieces from the collection are being offered through an early EQL draw. Entries are open now for the Pikachu Evolutions Jacket ($485), Mew Rugby Shirt ($135) and Jigglypuff Lullaby Rug ($350), with the entry period running through November 12 at 7:59 a.m. ET. Winners will be notified and charged before the global release. Each EQL entry also automatically enters fans into a separate bonus drawing for a Pokémon x Billionaire Boys Club & Billionaire Girls Club gift box.

The Pokémon x Billionaire Boys Club 30th Anniversary Collection releases November 13 at 10 AM ET through Billionaire Boys Club, with availability expected to be limited.

For more on collaborative collections, Solebox is releasing a pony hair Timberland 6-Inch boot.

For footwear news, check out House of Heat°'s dedicated Jordan Release Dates Calendar.