Rihanna and A$AP Rocky continue to forge a powerhouse partnership at PUMA, blending their creative visions to push the boundaries of sneaker design. Following the success of their initial PUMA Inhale collaboration earlier this year, the dynamic duo is set to release a bold new iteration of the same model.
Their latest project takes the Inhale silhouette and infuses it with a rugged, race-worn aesthetic that stands out in the sneaker landscape. Distressed brown and tan canvas uppers simulate the wear and tear of a racetrack, featuring black splotches intended to mimic oil stains. This choice reflects a raw, unfiltered take on fashion that resonates with the trend of pre-distressed footwear popularized by brands like Golden Goose.
The new design introduces “Flacko” branding on the tongue, adding a personal touch and signaling the potential for this signature detail to appear in future collaborations between A$AP Rocky and PUMA.
Set to drop on September 26th, this next chapter in the A$AP Rocky x PUMA saga will be available via PUMA’s main channels and select retail partners.