The Asphaltgold x Puma Palermo "Scopa" Celebrates Italian Hospitality

Italian culture, celebrated for its impact across media, fashion, and, notably, footwear, continues to inspire global sneaker collaborations. Asphaltgold has enlisted the legendary Italian goalkeeper Gianluigi Buffon to introduce their first-ever partnership with Puma, which pays homage to the beloved Italian card game "Scopa." This choice reflects the deep-seated Italian value of quality time spent with family and friends, often gathered around a deck of cards.

The Asphaltgold x Puma Palermo "Scopa" collaboration is rich in thoughtful details that celebrate the game. The sneakers feature co-branded labels on the medial sides that cleverly reveal hidden messages when flipped, akin to revealing a hand of cards. The outsole proudly displays a sun print, representing the most powerful card in "Scopa," enhancing the thematic depth of the design.

The shoe's aesthetic is crafted to evoke the essence of Italian hospitality, with a canvas base and blue overlays that mirror the vibrant hues of traditional Italian tablecloths, complemented by a striking red lining. These elements combine to create a design that's as visually engaging as it is culturally significant.

Set your alarms for the release of this culturally rich collaboration. The Asphaltgold x Puma Palermo "Scopa" will launch exclusively at asphaltgold.com at 9:00 AM ET on May 4th.